Setup
Kickoff Guide

Today's Kickoff

What we're covering today.

1Learning more about your business
2The Customer Capital model
3Timeline & what we build for you
4Your marketing playbook

The Model

Customer Capital, explained.

For You
— Capital today, upfront, in full
— No debt. No equity.
— Guaranteed future spend
For Customers
— 20% more back in credits
— Credits to spend in-person
— Become a Regular
What it's NOT
Not crowdfunding
Not charity
Not an investment
Not a loan

It's a transaction between a business and the customers who love it — with a better deal for both sides.

How It Works

How buy-ins work.

Any amount.  No minimum.  No maximum.
$100
→ $120 back
$250
→ $300 back
$500
→ $600 back
The deal is always the same

Customers put money in. They get 20% more back in credits — to spend at your place. All buy-ins are final. Credits never expire.

Your Customers

Find your Regulars.

New customers

People who don't know you yet — given a real reason to come back for the first time.

Existing customers

People who already love you — with a better deal to keep showing up more often.

New + Existing = Your future Regulars

Membership

The membership level.

One buy-in. 20% more back in credits — plus three exclusive benefits you design together with us.

Three benefit categories
Scarce
Only members can access it.
Social
A shared experience.
Symbolic
Recognition that lasts.
Workshop the benefits
Scarce benefit
Social benefit
Symbolic benefit

Low-lift for you. High-value for them. We'll decide these together.

Timeline

Your NuMarket timeline.

Now
Prep
Month
1
Live
Month
2
Capital Wired
Month
3
Credits Start
3–8
Months
Credits Disburse

What We Build

Everything we make for you.

NuMarket builds your full campaign assets so you can focus on running your business.

Social
— Instagram carousel posts— Digital story flyers— Reel templates
Weekly Emails

Email copy sent to your list every week for the full 30-day campaign window to maintain momentum.

Weekly Texts

SMS copy sent to your subscriber list weekly — your single highest-converting channel.

In-Person
— Table cards & stickers— Wall flyers with QR code— Staff talking points

Strategy

Put your energy where it pays off.

+

In-Person

Plants the seed
+

All three. Every week.

= More buy-ins

Why It Matters

Awareness vs. conversion.

CB
cornerstone_bakehouse
Reel · 48,200 views
•••
Cornerstone Bakehouse
Something big
is coming. 👀
4,812
341
cornerstone_bakehouse Something big is happening — stay tuned 👀
View all 341 comments
Buy-ins from this post
$1,000
C
Cornerstone Bakehouse
Text blast · 2,000 recipients
Mon, Apr 7 · 10:02 AM
C
Hey — Cornerstone Bakehouse is now live on NuMarket. Buy in today and get 20% more back in credits to spend here.

cornerstone.numarket.co
Delivered
2,000
Delivered
34%
Click rate
680
Clicked
Buy-ins generated
$15,000
Quick Tip

A Reel might reach thousands and generate real excitement — but won't result in significant buy-ins without email and text reinforcement. Use all three channels, every week.

Sample Assets

What it looks like.

Here's a sample of what NuMarket builds for every campaign.

C
Cornerstone Bakehouse
Business text
Mon, Apr 7 · 10:02 AM
Hey — Cornerstone Bakehouse is live on NuMarket. Buy in today and get 20% more back in credits to spend here.

cornerstone.numarket.co
Delivered · 2,000 recipients
Week 3 follow-up
Last few days — still open to buy in at Cornerstone and get 20% more back. Don't miss it.

cornerstone.numarket.co
Delivered · 2,000 recipients
Highest-converting channel by far.

What's Next

Let's get you live.

From us
1

Confirm your go-live date and campaign window.

2

Schedule your pre-launch call to review all assets.

3

Build everything. You approve. Then we go live.

From you
A

A few high-quality photos of your space and product.

B

Your logo file (SVG or high-res PNG).

C

Your brand color (or we'll work with what you have).

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